Murtaza Ali Shah
LONDON: London’s iconic red double-decker buses are carrying brand Pakistan on the roads of Central London, the hub of world tourists. This ultimate branding campaign is running under the theme of “Emerging Pakistan” and will continue for four weeks.
Tens of thousands of people will get to see the London buses daily. During four weeks, millions will see these buses depicting the diversity and beauty of Pakistan.
The initiative is a part of celebrations planned by the Pakistan High Commission London for the 70th Independence Anniversary of Pakistan this year.
Fully wrapped double-decker buses are showcasing the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilisation, magnificent architecture and rich and diverse culture.
The moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists. Millions of tourists visit London every year, mainly during summer. The buses decorated in Pakistani colours will pass through the tourist routes covering thousands of miles in total.
The bus wrapping campaign aims to introduce foreign tourists to the beautiful land of Pakistan that still remains unexplored.
Speaking to this correspondent, Syed Ibne Abbas, Pakistan High Commissioner to the UK said: “Pakistan branding on the iconic London buses is projecting the true image of Pakistan in London which is the hub of the foreign tourists. This publicity campaign showcases the beauty of Pakistan, its culture, landscape and people, and will help promote tourism in Pakistan in the most effective way. The recent social uplift and economic prosperity in Pakistan underpins the theme of the campaign i.e. ‘Emerging Pakistan’ as acknowledged by many independent international organisations.”
He said foreigners are always mesmerised when they see the beauty of Pakistan’s culture and the richness of colours is appreciated all over the world.